Habif, Arogeti & Wynne, LLP Retail, Franchising & Hospitality group
Digital media is everywhere these days – and that includes restaurants too. Digital signage has begun popping up in restaurants over the last few years, a move that not only brings TV screens to the dining experience but can also engage your customers and give you more control over your business. If you haven’t already considered adding digital signage to your restaurant (or even if you have), here are four ways that digital signage can benefit you and, ultimately, your customers.
Greater flexibility and control. A digital menu board gives you an unprecedented amount of control over your menu. With the right technology, you could change your menu miles away from your restaurant, with immediate effect. Need to increase or decrease a price? No problem. Just realized that your inventory contains too much of a certain item? Add a discount or promotion, right away. Want to highlight your breakfast items during the morning and your dinner items in the evening? Easy. Digital signage gives you the flexibility and control to better market your menu to consumers.
It also may put you ahead of the game when it comes to posting nutritional content. The final guidelines haven’t yet been released by the Food and Drug Administration (FDA), but digital signage gives you the ability to display nutritional information and easily update or change it.
Better promotions. Digital signage gives you the ability to promote your products with greater ease. If you’re launching a new product, digital signage near wherever your customers make their buying decisions will have a direct impact. It allows you to entertain and educate while you promote to people who are already getting ready to buy.
Sharper, better imagery. Your products are going to look more appetizing (and realistic) on a high definition screen than they will in print. Play that up by hiring a great food photographer, and you’ll have your customers salivating as soon as they walk in the door.
Increased simplicity. Digital signage systems are simpler than they ever have been before. Vendors are now creating systems that integrate all the necessary components for having a digital signage system, making it easier for you to implement and use.
It’s true that there is a cost associated with purchasing and installing a digital signage system, though the cost has decreased significantly over the years. Ultimately, it comes down to the fact that people are very visual in nature. That means those screens will truly engage and tap your customers’ buying potential.
Looking for more tips on how to increase your restaurant’s profitability and improve your bottom line? Contact Sheldon at (404) 814-4958 or firstname.lastname@example.org.