If diners aren’t asking a favorite spot about starting a restaurant delivery service, odds are they will soon. Thanks to mobile apps and dwindling delivery charges, dinner in is no longer limited to pizza or sesame chicken, and consumers are pushing for more options.
Various app-forward food delivery services like Grubhub, UberEATS, Postmates, EatStreet and Caviar continue to move into new markets and restaurants, expanding their delivery areas in response to increasing consumer demand. Even Facebook is getting in on the action, according to Eater.
But is your restaurant ready to start a delivery service? Consider these four factors before digging in.
1. Menu Matters and Container Concerns
Customers want the same culinary experience at home that they’d have in a restaurant. This means food needs to arrive fresh and at the proper temperature.
Your restaurant’s executive or research and development (R&D) chef needs to be involved from the beginning to ensure ideal customer experience from kitchen to couch. Some recipes may require reformulating to withstand extra handling and service delay. And other items may be excluded from the delivery menu altogether.