When Facebook users scroll through their newsfeed, sometimes all it takes to get them to visit your restaurant is seeing a post about your world-famous pizza or your happy hour specials.
Nearly 75% of Facebook users make decisions on which restaurants to visit based on the photos and comments they see in their newsfeed. Establishing your restaurant on Facebook will not only give you the opportunity to bring in new customers, but will also help you strengthen your relationships with current customers.
Not sure what to post? Try these 5 ideas to make your reservation book full for weeks to come:
We know you serve incredible dishes at your restaurant and have an atmosphere that’s to dine for. Show it off on your Facebook page!
Share and Request Testimonials
When new customers find your Facebook page, they’re eager to learn as much as they can about your business — especially from your current customers! Sharing reviews from customers shows how incredible your business is.
Cross-promote your pages with a fun graphic letting your customers know where they can find you to share their experience at your business.
Many of your followers are loyal fans who love your restaurant, love your cuisine, and love your community. Knowing this about your fan base creates a great content opportunity for you!
You can share links to recipes and articles, share tips and tricks, and post about your local area.
For example, if your restaurant is known for its homemade strawberry pie, you might share an article about how to pick strawberries during strawberry season. Or maybe your fried pickles are the talk of the town — you can share that the “secret” to making them so great is deep-frying them twice.
If there’s something your customers love at your restaurant, they’ll love to learn more about it online!
Your Facebook page is a great place to strike up a conversation with your customers! Whether you post a question as a text post or as an image, your customers love the opportunity to share their thoughts and feedback.
Show Appreciation for Your Team
We know you have an incredible team working at your local business. Share that on your Facebook page!
One of the best things about being a local business is that your team and community have the opportunity to get to know each other. Posting about your team not only lets your customers get to know the wonderful people at your business, but it also shows how deeply you care about your employees.
You can post about celebrating your employees’ anniversaries with your business, giving them shout-outs for a job well-done, or wishing them a happy birthday. Your team will appreciate it, and your customers will appreciate how well you treat your team.
Whatever you choose to post, be sure to stay active. Try to post multiple times each week, and make sure you’re responding to your loyal followers! They’ll love to hear from you.
About Main Street Hub
Main Street Hub is the "do-it-for-you" marketing platform for local businesses. We’re trusted by over 10,000 small business owners who rely on us to take care of them -- and their customers -- online by spreading word of mouth, extending their customer service, and managing their online reputation. We bring together a mix of writers, designers, and tech experts to drive growth and take social media off their plate — for good.
Sound like a lot to manage? We can do it for you — get started with a custom social media assessment here!