We all love to surround the special moments in our lives with great food. As the saying goes, "Eat, drink and be merry!" Your restaurant is probably already doing great work to pull in business around big holidays like Thanksgiving and Mother's Day. (And if not, check out our 8 Tips to Increase Business During the Holidays and our guide to Use Big Events to Market Your Restaurant!)
But what about other meaningful days? Edge out the competition by offering special promotions and messaging around events that are important to your customers. Here are 10 ideas to get you started.
The Big (or Not-So-Big) Game
Maybe it's that Big Game - you know, the one with half-time entertainment and great commercials - or maybe your local team is on a winning streak. Either way, your restaurant can join in on the fun and capture the business of enthusiastic fans. Stream the game in your bar and offer game-time specials. Or promise a special deal based on the outcome of the game, like Taco Bell's "Steal a Base, Steal a Taco" promotion or George Webb handing out free burgers after the Milwaukee Brewers' 12th straight win.