Atlanta Q3 2015 restaurant sales volume grew a modest .7% over Q3
2014. For the quarter ended September 2015 positive sales gains were
reported at 60% of the 105 independent Atlanta restaurants surveyed.
Year-to-date 2015 Atlanta restaurant sales are up 2.6% over the ninemonths
ended September 2014.
In its survey of national restaurant sales Black Box Intelligence, a restaurant sales and traffic-tracking
company, reported national restaurant Q3 revenues increased 1.5%. Black Box reported that nationally
year-to-date same-store sales increased 2.1% compared to 2014.
Robert Wagner, NetFinancials president states that, “Q3 2015 was the second challenging quarter in a
row for existing Atlanta restaurants. The .7% increase in Q3 is the smallest quarterly comp sales
increase we have seen at Atlanta restaurants since 2010. While a clear majority (60%) of existing Atlanta
restaurants in our Q3 survey experienced positive comp sales, the percentage of stores experiencing
negative comp sales (40%) was at an all-time high. It does not appear that total Atlanta restaurant sales
have declined. Rather, operators tell us they’ve noticed increased competition from new restaurants
opened during the last year. There are simply a lot more restaurant seats in Atlanta than there were a
year ago. By definition, new restaurants are not included in our quarterly sales survey.”
Q3 Atlanta Q3 National YTD Atlanta YTD National
2015 Comp Sales .7% 1.5% 2.6% 2.1%
Typically sales at Atlanta’s existing restaurants increase when Atlanta’s unemployment decreases.
However, Atlanta’s unemployment rate decreased to 5.5% in September (from 6.7% in September
2014) and the Q3 Atlanta restaurant comp sales percentage also decreased. The positive unemployment
trend, plus new city residents and abundant business visitors were not enough to offset a wave of new
restaurant openings over the last 12 months.
The Sample: The 105 non-franchise restaurants were drawn from the metro Atlanta market. Total
survey sales volume was $70 million for the quarter. The survey includes restaurants in Atlanta’s fastcasual,
casual and fine-dining segments opened at least 21 months.