Here are suggestions to maximize your participation efforts:
- Plan early. Create “Dine Small” menu specials leading up to and on Small Business Saturday. Publicize what’s new and unique to you and your restaurant on Small Business Saturday and beyond. Share using the hashtag #DineSmall.
- Partner with other small businesses and showcase the tight-knit aspect of the small business community. For example, Dos Toros Taqueria owner Leo Kremer in New York is going to spread the word by promoting other businesses’ Small Business Saturday specials as well as his own. “I’m going to reach out to my local coffee shop and pizza place and try to cross promote,” Kramer said.
- Give customers a reason to do business with you. Go to ShopSmall.com/restaurant to gain inspiration as well as to download free event guides. From the “Promote Your Business tab,” you can also access other free marketing materials such as customizable email templates, social assets, website badges and window signage.
- Get on the Shop Small map, and help customers find your business. Qualifying small merchants who accept American Express credit cards will be featured on the Shop Small map, an easy-to-use customer resource that finds small businesses near the user.