Ian Griffith
Ian Griffith VP Industry Affairs, State & Local
Allied Member Business Category
Beverages | Spirits, Beer + Wine
Company Description
Provi’s mission is to bring greater efficiency to the beverage alcohol industry and the existing three tier system. Active in 47 states throughout the U.S., Provi's robust, online marketplace improves communication and efficiency for on- and off-premise buyers, distributors and suppliers. As of 2022, over 200,000 licensed retailers in the U.S. are registered on the marketplace, and Provi works with over 1,400 distributors. Provi's also has over 750,000 SKUs listed on its marketplace. In 2022, Provi joined forces with SevenFifty Technologies which included the Beverage Media publications with an industry legacy dating back to the repeal of prohibition, along with SevenFifty Daily an award-winning industry publication discussing the bev-alc business and culture. With this suite of products and publications, Provi sits at the intersection of beverage alcohol heritage and technology solutions to advance the sector, while maintaining the history, relationships, and the structure in which the industry was built.